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Google ranking factors

There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

POSITIVE ON-Page SEO Google Ranking Factors

(Keeping in mind the converse, of course, that when violated, some of these factors
go to the NEGATIVE On-Page Ranking Factors

1/ HOT 1 Keyword in URL First word is best, second is second best, etc. 2/ Keyword in Domain name Same as in page-name-with-hyphens 3/Keyword in Title tag Keyword in Title tag - close to beginning Title tag 10 - 60 characters, no special characters

4/ Keyword in Description meta tag Shows theme - less than 200 chars. Google no longer "relies" upon this tag, but will often use it. 5 Keyword in Keyword metatag Shows theme - less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

Keywords In Body Tag

6/ Keyword density in body text 5 - 20% - (all keywords/ total words) Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

7/ Individual keyword density 1 - 6% - (each keyword/ total words)

8/ Keyword in H1, H2 and H3 Use Hx font style tags appropriately

9/ Keyword font size "Strong is treated the same as bold, italic is treated the same as emphasis"

10/ Keyword proximity (for 2+ keywords) Directly adjacent is best

11/ Keyword phrase order Does word order in the page match word order in the query? Try to anticipate query, and match word order.

12/ Keyword prominence (how early in page/tag) Can be important at top of page, in bold, in large font

Keywords - Other

13/ Keyword in alt text Should describe graphic - Do NOT fill with spam (Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).

14/ Keyword in links to site pages (anchor text) Links out anchor text use keyword?

NAVIGATION

15/ To internal pages- keywords? Link should contain keywords. The filename "linked to" should contain the keywords. Use hyphenated filenames, but not long ones - two or three hyphens only.

16/ All Internal links valid? Validate all links to all pages on site. (( THAT THEY WORK

17/TRY FOR two clicks to any page - no page deeper than 6 clicks

18/ Intra-site linking Appropriate links between lower-level pages

NAVIGATION OUT LINKS

19/ To external pages- keywords? Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility. Outgoing link Anchor Text Google patent - Should be on topic, descriptive. Link stability over time Google patent - Avoid "Link Churn" 20/Less than 100 links out total Google says limit to 100, "But more is still ok"

More ON-Page Factors

Domain Name Extension Top Level Domain - TLD

.gov sites seem to be the highest status .

.edu sites seem to be given a high status

.org sites seem to be given a high status

.org.co.uk allso seam to do well

wordpress blogs get listed high very quick as well

.com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.